The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.
A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.
Customer Reviews (4.9 / 5 · 22 reviews)
Christopher★★★★★
I’ve been using this mascara for a few weeks now and my lashes look noticeably longer and fuller without any clumping. The brush really separates each lash beautifully, and it holds a curl all day.
Riley L.★★★★★
Was looking for a last-minute Mother's Day gift and figured a solid clean mascara is always a safe bet. The inky pigment gives a really dramatic look on the first coat without any clumping. My mom loved that it's conditioning too, so her lashes feel softer than with her usual drugstore brand.
Harper★★★★★
I’ve tried dozens of clean mascaras, but this one actually lifts and separates without any flaking by midday. The formula is so inky and pigmented, I only need one coat for a natural, defined look. Definitely my new everyday essential.
Chloe★★★★★
Finally, a mascara that doesn’t clump my lashes together—the inky color is so rich and the separation is just perfect. I only need one light coat for a natural, lifted look that lasts all day without flaking.
Claire★★★★★
It’s surprisingly buildable—one coat for a natural look and two for drama without any clumping. My lashes feel conditioned after wearing it all day, not brittle.
Nicholas★★★★★
I was skeptical about a "clean" mascara actually holding a curl, but this one separates each lash beautifully while adding noticeable volume. The ultra-pigmented black gives a dramatic look with just two coats, and it doesn’t flake by midday.
John★★★★★
Finally, a mascara that doesn't clump my lashes into a spider-leg mess; the ultra-pigmented black formula really gives a clean, separated look. I used just a tiny bit for a natural day look, and it lifted them noticeably without any flaking or smudging. My mom loved it for Mother's Day too.
Ruby★★★★★
My lashes actually look separated and lifted without that spidery clump I usually get. The inky black pigment is so deep it makes my eyes pop with just one coat.
Lily★★★★★
I’ve tried plenty of mascaras that claim to be conditioning but leave my lashes feeling crunchy—this one actually makes them feel soft and separated. It lifts and volumizes nicely without getting clumpy, even after a few coats.
Sebastian★★★★★
My lashes look so much longer and more defined with just one coat of this mascara — and it's clean and cruelty-free, which I love. The formula separates perfectly without any clumps, and it stays put all day.