Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Editor Approved Essentials

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.9 / 5 · 24 reviews)

Eva ★★★★★

Finally, a mascara that actually separates my lashes without clumping while still giving them noticeable volume. The inky black color makes my eyes pop with just two light coats.

Claire C. ★★★★★

I was skeptical about "clean" mascaras, but this one gives serious volume without clumping. The ultra-pigmented formula coats each lash evenly from root to tip, and it stays put all day without flaking.

Henry ★★★★★

Finally, a mascara that actually separates my lashes without clumping — the inky black pigment makes my eyes pop with just one coat. My lashes look lifted and natural, not spidery.

Eva N. ★★★★★

I've been using it for a week now and love how the inky pigment gives my lashes a naturally full look without any clumping. The formula separates each lash perfectly, and it stays put all day without flaking.

Victoria ★★★★★

Threw out my old tube after trying this—the brush separates each lash so precisely without clumping, and just a single coat gives a really natural lift.

Stella ★★★★★

I’ve been using it for a few days and the ultra-pigmented black really makes my lashes pop without any clumping. It separates and lifts perfectly with just one coat, so I can keep it natural for daytime. Just wish the tube were a bit bigger for the price.

Nicholas N. ★★★★★

The brush really separates each lash without clumping, and the color is so dark it looks like I'm wearing falsies. Just one coat gives me a natural, wide-awake look that lasts all day.

Adam ★★★★★

Finally a mascara that gives me clean, dramatic volume without clumping or flaking halfway through the day. The ultra-pigmented black formula coats each lash evenly, so I can keep it natural with just one coat.

George ★★★★★

The brush really separates each lash without clumping, and the formula stays inky black all day without flaking. I only need one coat for a natural look, but two gives nice volume. It’s become my go-to for everyday wear.

Ellie Q. ★★★★★

Finally, a mascara that actually separates my lashes instead of clumping them together into spikes — the ultra-pigmented black gives me that dark, dramatic look with just one coat. I’ve been using it for a week and my lashes feel conditioned, not brittle.