Jones Road Beauty

What The Foundation

What The Foundation - Main image
$32.20 $46.00 In stock

Category: Shawn's On-the-Go Essentials

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.


*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

Customer Reviews (4.7 / 5 · 6 reviews)

Amelia G. ★★★★★

I’ve been using it for two weeks now and the way it evens my skin without feeling heavy is exactly what I needed. The finish stays fresh even after a long work day.

Riley ★★★★★

The coverage really is buildable — I just tap a little more on my cheeks and it evens out my redness without caking up. My skin feels noticeably hydrated all day, which never happened with my old foundation.

Ellie I. ★★★★★

I’ve been using this for a week and the buildable coverage is perfect for my morning rush, just one layer evens me out without feeling cakey. The texture blends so fast I don’t even need a sponge half the time.

James B. ★★★★★

Finally, a foundation that doesn’t settle into my dry patches—the formula melts right in and leaves my skin looking actually dewy, not greasy. I’ve been wearing it for twelve-hour days with no caking or fading.

Abigail ★★★★★

Finally, a foundation that actually looks like skin instead of a mask. The coverage is buildable so I can go from a light tint to a full face without it getting cakey. It's left my dry patches feeling nourished rather than flaky, which is a huge win for me.

Owen K. ★★★☆☆

The coverage is buildable, which I like, but I find myself having to use more product than expected to even out my skin tone. It leaves a nice, fresh finish that lasts most of the day, though it settled into fine lines around my nose after a few hours.