Category: Editor Approved Essentials
The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.
A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.
I was skeptical about a clean mascara actually holding a curl, but this one keeps my lashes lifted all day without flaking. The formula is super black and coats every lash evenly, plus it washes off easily with just warm water.
Finally, a tubing mascara that actually stays on through my oily eyelids without flaking everywhere — the wand separates every single lash. The formula is buildable too; one coat gives a natural flutter, two coats gives full movie-star volume. My lashes feel softer at the end of the day, not brittle.
I’ve been searching for a mascara that can give me both volume and length without clumping, and this one nails it with its skinny brush that really separates each lash. The ultra-pigmented black makes my eyes pop even with just one coat, and it stays put all day.
Finally, a mascara that doesn't flake or smudge by midday, and the inky pigment makes my lashes look like I'm wearing falsies. The conditioning formula actually feels nice, and I only need one coat for a natural, lifted look.
I was skeptical about a "clean" mascara lasting through my long workday, but this one stays put without smudging. The formula is incredibly black and gives my lashes a nice separated, lifted look with just two coats.
Finally, a mascara that doesn't flake or smudge by lunchtime—this one stayed put through a long workday and a workout. The brush separates every lash without clumping, and the color is a true, inky black that makes my eyes pop. I use just one coat for a natural, feathery look, and it still looks fresh hours later.
I was skeptical about a "clean" mascara actually holding a curl, but this one keeps my lashes lifted all day without flaking. The wand separates each lash really well, and one coat gives me enough volume without looking clumpy.
Lashes actually look separated and defined instead of clumpy—the brush does a great job coating each one. It's buildable too; one coat looks natural, two gives real volume without getting heavy.