Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Bestsellers

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 8 reviews)

Penelope Y. ★★★★★

Finally, a mascara that doesn't clump my lashes together—the separation is unreal. I just use a tiny bit for a natural look, and it holds all day without flaking.

Ellie G. ★★★★★

I’ve been using this for two weeks and my lashes look naturally fuller without clumping—the wand really separates each lash perfectly. The formula dries quickly and doesn’t flake during the day, which is a huge win for me. Just a light coat gives me enough volume to skip falsies.

Stella ★★★★★

Finally, a mascara that actually separates each lash instead of clumping them together—my stubby lashes look twice as long with just two coats. The formula is inky black and doesn't smudge by the end of the day, which is a total win for my oily eyelids.

Timothy ★★★★★

After just a few swipes, my lashes looked noticeably longer and more defined without any clumping. The formula is impressively black and doesn’t flake off during the day.

Stella H. ★★★★★

I've been using this for about two weeks now, and the brush somehow grabs every tiny lash without clumping. The color is so dark and rich that I rarely need a second coat, but it still washes off easily with my regular cleanser.

Kevin X. ★★★★★

Finally, a mascara that actually separates each lash without turning into a spidery mess. The wand picks up just the right amount of product, and one coat gives me that natural "my lashes but better" look all day without flaking.

Elizabeth J. ★★★★★

Was a little worried it would be clumpy, but this formula separates my lashes perfectly and the black is truly inky and intense. I use just one coat for a natural lift and it lasts all day without flaking.

Alexander S. ★★★☆☆

It does a decent job of separating and adding some volume, but I found the formula a bit too wet at first, taking longer to dry than I'm used to. It looks nice once it's set, though, and it doesn't flake during the day.