Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Holiday Gift Picks

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 6 reviews)

Sophia ★★★★★

My lashes have never looked this long without clumping, and the fact that it's conditioning means they don't feel brittle at the end of the day. Just one coat gives me that natural, feathery look I was hoping for.

Andrew ★★★★★

My lashes usually look straight and sad, but this mascara actually curls them without a curler. The pigment is so black and rich it looks like I'm wearing falsies. I used just a tiny bit for a natural day look and it held up for hours without flaking.

Miles ★★★★★

I've been searching for a mascara that actually keeps my lashes lifted all day without flaking, and this one does exactly that. The ultra-pigmented formula gives a deep, dramatic black that really makes my eyes pop. Only takes a couple of coats for that perfect natural volume.

William Q. ★★★★★

Finally, a mascara that doesn't clump after three coats—the separating wand actually lives up to the hype. My lashes look naturally fuller without that stiff, spidery feel, and it stays put through a full workday.

George ★★★★★

I’ve been using this mascara for a week and the wand really does separate each lash without clumping, which is hard to find. It gives a natural lift that lasts through my workday without smudging. Just a couple coats and my eyes look wide awake.

Joseph V. ★★★★☆

I was skeptical about the claims, but after a week of use, my lashes actually look longer without being clumpy. The brush separates nicely, though I do wish it held a curl a bit better throughout the day.