Die Mascara

The formula is so inky and black that one coat looks like I’ve got falsies on, yet it stays feathery instead of clumping. I love that it’s clean and conditioning, because my lashes feel soft at the end of the day, not crunchy.

I was skeptical about a "clean" mascara holding a curl, but this one separates and lifts my lashes without any flaking or smudging by the end of the day. The tiny brush lets me get right to the roots for a natural, fanned-out look.

I was skeptical about a clean mascara actually holding a curl, but this one lifts and separates without any clumping. The ultra-pigmented black gives my lashes a dramatic, inky look with just one coat.