Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Shawn's On-the-Go Essentials

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.9 / 5 · 22 reviews)

Edward ★★★★★

The brush really gets into the roots to separate each lash without clumping, and I’ve noticed my lashes feel softer at the end of the day instead of brittle. A tiny swipe gives enough definition for a natural look.

Elizabeth Y. ★★★★★

I’ve been using it for a week and the ultra-pigmented black really makes my lashes pop without any clumping. A tiny bit gives a natural look, which is perfect for my morning rush.

Andrew ★★★★★

The wand separates my lashes perfectly without any clumping, and just one coat gives me enough volume for a natural day look. I love that it's conditioning and cruelty-free too—feels good knowing what's on my eyes.

Andrew M. ★★★★★

This mascara’s inky pigment gives me such a clean, lifted look with just one coat. It separates each lash beautifully and stays on all day without smudging. I’ve finally found a conditioning formula that actually holds a curl.

Kevin ★★★★★

My lashes usually look clumpy with other mascaras but this one separates and lifts each lash so evenly. The ultra-pigmented black makes them pop without needing to layer on too much.

Timothy N. ★★★★★

Finally, a mascara that actually separates my lashes without clumping—the ultra-pigmented black gives a natural, lifted look that lasts all day.

Riley O. ★★★★★

Finally, a mascara that actually lifts my lashes without clumping—the separation is unreal. A single coat gives me that natural, wide-eyed look I've been chasing. It stays put all day without any flaking.

Lily ★★★★★

I was nervous about a clean mascara not holding up, but this one actually lifts my lashes without smudging by the end of the day. The ultra-pigmented black gives a nice natural look with just one coat.

Eva ★★★★★

After trying dozens of mascaras that either smudge or flake, this one actually stays put all day without looking clumpy. The ultra-pigmented formula gives my lashes a deep, inky black that really makes my eyes pop. I use just a tiny bit for a natural look, and it separates and lifts perfectly without any stiff feeling.

Matthew J. ★★★★★

Finally found a mascara that doesn't clump my lashes together—the brush separates and lifts them perfectly without looking fake. It's super black with just one coat, but I do wish it held a curl a tiny bit longer.