Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Get The Look

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 22 reviews)

Thomas ★★★★★

The inky black pigment gives my lashes such a rich, dramatic look without any clumping. I love that it's conditioning too – my lashes feel softer after wearing it all day.

Zoe ★★★★★

Finally, a mascara that actually separates each lash without turning them into spider legs. The ultra-pigmented black is so rich I only need one coat for natural-looking volume.

Benjamin C. ★★★★★

I was worried about clumping, but the ultra-pigmented black formula separates each lash perfectly without any stiffness. It gives a natural lift that lasts all day, and I love how conditioning it feels.

Matthew L. ★★★★★

Lashes look separated and lifted without any clumps, which is exactly what I want for a natural everyday look. The inky black pigment gives great definition with just one coat.

Emily B. ★★★★★

I've been using this mascara for about a week and the ultra-pigmented black gives my lashes such a deep, dramatic look without any flaking. It separates each lash perfectly while still adding nice volume.

William P. ★★★★★

My lashes looked so much longer and lifted after just one coat, and the wand separated them perfectly without any clumps. The deep black pigment gave me that bold, dramatic look I wanted without needing to layer on too much.

Daniel ★★★★★

I wasn’t sure about a clean mascara, but this one’s ultra-pigmented black formula gives intense volume without flaking. It separates and lifts each lash so well, it looks like I’m wearing falsies. Only tiny gripe is the wand picks up a bit too much product at first.

Carter ★★★★★

Finally, a mascara that gives me dramatic volume without clumping — the brush separates each lash perfectly. I use just a light coat for everyday, and it still holds a curl all afternoon. The clean formula is a bonus, but honestly I'd buy it just for the inky black pigment.

Nicholas ★★★★★

I was skeptical about "clean" mascaras, but this one's inky pigment gives me dramatic volume without the usual clumping. It really does separate my lashes beautifully with just one coat.

Elizabeth ★★★★★

Finally, a mascara that actually separates my lashes without clumping, even after three coats. The inky black formula gives me that wide-eyed look without any flaking by the end of the day.