Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Shawn's On-the-Go Essentials

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (5.0 / 5 · 6 reviews)

Aurora I. ★★★★★

Finally, a mascara that doesn’t smudge by noon—the inky black formula stays put all day without flaking. My lashes look noticeably longer and fuller after just one coat, no clumps.

Timothy E. ★★★★★

I’ve been using this for a week and the brush really does catch every lash without clumping. A single coat gives a natural lift that lasts through my whole workday.

Eli ★★★★★

Woke up late for a video call and this mascara still gave me full, separated lashes with just one coat — the wand really grabs every lash without clumping. Holds a curl all day without smudging, which is rare for a conditioning formula.

Amelia F. ★★★★★

I was skeptical about a "clean" mascara lasting all day, but this one holds a curl beautifully without flaking or smudging. The brush makes it easy to get right to the base of my lashes without any clumping.

Hannah ★★★★★

First time I've found a mascara that doesn't flake halfway through my workday, and the brush separates each lash without any clumping. The pigment is so black it makes my eyes pop instantly with just one coat.

Edward Y. ★★★★★

I've been reaching for this mascara every morning because the wand separates my lashes perfectly without any clumping. The pigment is so deep and black that it makes my eyes pop with just one coat.