Jones Road Beauty

What The Foundation

What The Foundation - Main image
$32.20 $46.00 In stock

Category: Bethenny's Favorites

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.


*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

Customer Reviews (4.4 / 5 · 8 reviews)

Scarlett ★★★★★

Finally, a foundation that doesn't settle into my fine lines—this one glides on and actually hydrates. The coverage is light but evens out my skin tone perfectly, and I love that it feels like nothing on my face.

Robert ★★★★★

I was skeptical about a foundation that claims to be nourishing, but this one actually sinks in without settling into dry patches. The coverage is exactly what I wanted—just enough to even things out without feeling heavy, and it fades gracefully by the end of the day.

Zoe H. ★★★★★

The texture is almost like a silky balm, it just melts right in without any patchiness. I've worn it through a humid afternoon and my skin still looked even and fresh, no weird separation. Definitely a new staple for my quick makeup days.

Eva ★★★★★

I’m normally a tinted moisturizer girl, but this gives me that same barely-there feel with way better staying power. The way it melts into my skin without clinging to dry patches is honestly perfect for my winter skincare routine.

Ruby ★★★★☆

I was worried it might feel heavy, but this blends in so smoothly you forget you’re wearing anything—just a nice, even glow. The coverage is light enough for daily wear but builds up well for evenings. Only wish the shade range was a bit wider.

Natalie P. ★★★★☆

I was a bit skeptical about a foundation doing double duty as skincare, but this one actually feels pretty hydrating throughout the day. The coverage is light enough that it doesn't look cakey, though I do wish it had a bit more staying power by the afternoon.

Stella A. ★★★★☆

The finish is genuinely natural and not cakey at all, and the one pump gives me just enough coverage for my everyday look. I do wish it came in a shade that matches my skin tone a hair better, but it's still a solid step up from my usual routine.

Eva ★★★☆☆

The coverage is light like advertised but it took a bit more blending than I expected to look natural around my nose. It does leave my skin feeling moisturized, though the shade range could be a little more forgiving for fair skin.