Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Eyes

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.7 / 5 · 6 reviews)

Avery H. ★★★★★

Was a bit skeptical about a "clean" mascara holding a curl, but this one actually keeps my lashes lifted all day without flaking. Love that it builds volume without getting clumpy.

Chloe ★★★★★

This is the only mascara I've tried that actually separates each lash while still giving me noticeable volume in just one coat. The brush grabs every tiny lash at the inner corner, and it doesn't smudge even after a full workday.

Elizabeth E. ★★★★★

Finally, a mascara that doesn't clump my lashes into spidery sticks. The separation is incredible, and just one coat gives a noticeable lift without looking overdone.

Charlotte O. ★★★★★

Finally, a mascara that actually separates each lash without clumping — the wand does all the work. I used just one coat for a natural look and got compliments all day. The formula is inky black and doesn’t flake, even after hours of wear.

Ryan A. ★★★★☆

Really impressed with how well this separates my lashes without clumping, even after multiple coats. Just wish the wand were slightly more curved for easier application on the outer corners.

Robert J. ★★★★☆

It gives a really nice natural look with just one coat, and I love that it doesn't flake throughout the day. My only tiny complaint is it takes a couple extra layers to get the drama I sometimes want.