Category: Get The Look
The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.
A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.
This mascara’s pigment is so deep and black that my lashes actually look like I’m wearing false ones, but it still feels lightweight. The brush does a great job separating each lash without clumping, even on my lower lashes.
It’s the first mascara that actually makes my straight lashes hold a curl all day without flaking. The brush separates each lash perfectly, and the formula stays super black without smudging.
I was skeptical about a 'clean' mascara lasting all day, but this one doesn't flake or smudge on me at all. The formula is really inky and makes my lashes look naturally thick without clumping.
Finally, a mascara that actually separates my lashes without clumping—the inky formula is perfect for a natural, daytime look, and it stays put all day without flaking. I’ve been using it for a week and notice my lashes feel softer, not crunchy.
I’ve tried a lot of clean mascaras that flake by midday, but this one holds a curl all day without smudging. The brush does a nice job separating each lash, so it looks natural even after a few layers. Just wish the wand picked up a bit more product from the tube.
The curved brush really grabs every lash, even the tiny ones in the corner. It gives great volume without that crunchy, flaky feeling after a few hours. My only small gripe is the formula can be a touch wet at first, but it dries down to a nice finish.