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The brush really grabs every lash, separating them without clumping, and one coat gives me that natural but defined look I was after. It’s also nice knowing it's clean and cruelty-free.

I was skeptical about a clean mascara actually holding a curl, but this one lifts my lashes all day without flaking. The conditioning formula feels nice, not crunchy.

Finally, a mascara that actually keeps lashes separated without clumping — even after three coats. The inky black color makes my eyes pop without looking overdone.