The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.
A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.
Customer Reviews (4.9 / 5 · 11 reviews)
Eli Q.★★★★★
The first time I used this, I was surprised how just one coat gave me that separated, lifted look without any clumps. It's really black and stays put all day, which is exactly what I wanted.
Robert★★★★★
I've been using this for a week and the conditioning formula really does keep my lashes soft instead of crunchy. Even a tiny bit separates and lifts without any clumping.
Eli★★★★★
I’m usually picky about mascara, but the way this one lifts and volumizes without clumping is seriously impressive. It’s also nice knowing it’s cruelty-free and conditioning.
Kevin A.★★★★★
Finally, a mascara that actually separates my lashes without clumping—I can build it up for volume without looking like a spider. The inky black pigment is so rich, one coat is enough for a natural look.
Victoria★★★★★
I was skeptical about a "clean" mascara doing the job, but this one really separates and lifts without any clumping. The pigmentation is so rich that one coat gives me a natural, defined look that lasts all day without smudging.
Sophia★★★★★
My lashes have never looked this long without clumping, and the fact that it's conditioning means they don't feel brittle at the end of the day. Just one coat gives me that natural, feathery look I was hoping for.
Andrew★★★★★
My lashes usually look straight and sad, but this mascara actually curls them without a curler. The pigment is so black and rich it looks like I'm wearing falsies. I used just a tiny bit for a natural day look and it held up for hours without flaking.
Miles★★★★★
I've been searching for a mascara that actually keeps my lashes lifted all day without flaking, and this one does exactly that. The ultra-pigmented formula gives a deep, dramatic black that really makes my eyes pop. Only takes a couple of coats for that perfect natural volume.
William Q.★★★★★
Finally, a mascara that doesn't clump after three coats—the separating wand actually lives up to the hype. My lashes look naturally fuller without that stiff, spidery feel, and it stays put through a full workday.
George★★★★★
I’ve been using this mascara for a week and the wand really does separate each lash without clumping, which is hard to find. It gives a natural lift that lasts through my workday without smudging. Just a couple coats and my eyes look wide awake.