Jones Road Beauty

The Mascara

The Mascara - Main image
$19.60 $28.00 In stock

Category: Bestsellers

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 13 reviews)

Brian W. ★★★★★

My lashes finally look separated and full without any clumps, and the ultra-pigmented black gives them serious definition. Used just one coat for a natural look and it held up all day without smudging.

Abigail ★★★★★

This is the first mascara that actually lifts my lashes without clumping them together, even with several coats. The ultra-pigmented formula gives a deep, inky black that makes my eyes stand out.

Kevin ★★★★★

I’ve been using this for two weeks and love how the ultra-pigmented black formula really lifts my lashes without any flaking. It separates each lash nicely, so my eyes look defined but not overdone.

Sofia K. ★★★★★

Finally, a mascara that doesn't clump or flake on me. The wand separates each lash perfectly, and just one coat gives my lashes natural volume without looking overdone.

Steven R. ★★★★★

I was skeptical about a clean mascara holding a curl, but this one actually lifts my straight lashes all day without flaking. The formula is super black and separates nicely with just one coat.

Penelope Y. ★★★★★

Finally, a mascara that doesn't clump my lashes together—the separation is unreal. I just use a tiny bit for a natural look, and it holds all day without flaking.

Ellie G. ★★★★★

I’ve been using this for two weeks and my lashes look naturally fuller without clumping—the wand really separates each lash perfectly. The formula dries quickly and doesn’t flake during the day, which is a huge win for me. Just a light coat gives me enough volume to skip falsies.

Stella ★★★★★

Finally, a mascara that actually separates each lash instead of clumping them together—my stubby lashes look twice as long with just two coats. The formula is inky black and doesn't smudge by the end of the day, which is a total win for my oily eyelids.

Timothy ★★★★★

After just a few swipes, my lashes looked noticeably longer and more defined without any clumping. The formula is impressively black and doesn’t flake off during the day.

Stella H. ★★★★★

I've been using this for about two weeks now, and the brush somehow grabs every tiny lash without clumping. The color is so dark and rich that I rarely need a second coat, but it still washes off easily with my regular cleanser.