Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Smart Makeup Bag

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 18 reviews)

Michael K. ★★★★★

The wand really grabs each lash and pulls it up without that spidery mess, and the color is so deep it looks like liquid eyeliner. I used just a tiny swipe for work and it still gave me that wide-awake look all day. My lashes feel softer at night than they did before, which is a nice bonus for a bla

Benjamin ★★★★★

The brush glides through without clumping, and one dip is enough to give my lashes that lifted, fanned-out look without any crunchy feeling. I've been using it for two weeks and it still hasn't dried out or flaked by the end of the day.

Joshua ★★★★★

One coat gave me that feathery, separated look I've been chasing, and it stayed put through a full workday without smudging. The formula feels light too, not stiff or crunchy by the end of the night.