Editor Approved Essentials

Just Enough Tinted Moisturizer

Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch o...

The Face Pencil

A makeup artist's dream...but simple enough for a newbie to master. The Face Pencil is a creamy yet ...

The Best Blush

Bobbi's makeup secret weapon has always been a pretty pink blush. The Best Blush is a silky powder f...

The Best Pencil

The indispensable pencil. A precise, crisp line that glides on seamlessly and can be used with shado...

The Best Eyeshadow

Minimalist but mighty. This blendable shadow offers professional-grade velvety pigment. Customize it...

The Mascara

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and con...

Miracle Balm

Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highl...