Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Editor Approved Essentials

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.9 / 5 · 27 reviews)

Ryan O. ★★★★★

I’ve tried so many mascaras that claim to separate and lift, but this one actually delivers without clumping. The inky pigment gives my lashes a natural, fluttery look with just one coat. It’s really impressive how just a little bit keeps it looking fresh and not heavy—my lashes feel conditioned, n

Riley ★★★★★

I've been searching for a truly inky black mascara that doesn't clump, and this one delivers—it separates and lifts my lashes perfectly with just one coat. The conditioning formula is a nice bonus, making my lashes feel soft instead of brittle. Definitely a new staple in my makeup bag.

Eva ★★★★★

Finally, a mascara that actually separates my lashes without clumping while still giving them noticeable volume. The inky black color makes my eyes pop with just two light coats.