Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Bestsellers

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 29 reviews)

Riley U. ★★★★★

The brush really grabs every lash, separating them without clumping, and one coat gives me that natural but defined look I was after. It’s also nice knowing it's clean and cruelty-free.

Ella L. ★★★★★

I was skeptical about a clean mascara actually holding a curl, but this one lifts my lashes all day without flaking. The conditioning formula feels nice, not crunchy.

Sophia G. ★★★★★

Finally, a mascara that actually keeps lashes separated without clumping — even after three coats. The inky black color makes my eyes pop without looking overdone.