Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Mother’s Day Gifting

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.9 / 5 · 25 reviews)

Mia ★★★★★

The tiny wand made it so easy to coat every lash without clumping, and the color is genuinely inky. I bought it as a Mother’s Day gift for myself, honestly, and the conditioning formula didn’t leave my lashes stiff or brittle by evening.

Sofia ★★★★★

I love how the ultra-pigmented black formula gives my lashes that inky, dramatic look without any clumps. It’s conditioning and cruelty-free, which checks all my boxes for clean beauty.

Christopher ★★★★★

I’ve been using this mascara for a few weeks now and my lashes look noticeably longer and fuller without any clumping. The brush really separates each lash beautifully, and it holds a curl all day.