Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Get The Look

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 25 reviews)

Ruby ★★★★★

My lashes have never looked this defined without clumping—the brush really does separate each lash perfectly. A single coat gives me enough volume for a natural day look, but I can layer it for evening drama too.

Henry O. ★★★★★

I was skeptical about a "clean" mascara lasting all day, but this one stays put without flaking. The wand separates my lashes perfectly without clumping, and the ultra-pigmented black gives a dramatic lift that lasts.

Thomas ★★★★★

The inky black pigment gives my lashes such a rich, dramatic look without any clumping. I love that it's conditioning too – my lashes feel softer after wearing it all day.