Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Holiday Gift Picks

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 25 reviews)

Abigail K. ★★★★★

The formula is so inky and black that one coat looks like I’ve got falsies on, yet it stays feathery instead of clumping. I love that it’s clean and conditioning, because my lashes feel soft at the end of the day, not crunchy.

Grace ★★★★★

I was skeptical about a "clean" mascara holding a curl, but this one separates and lifts my lashes without any flaking or smudging by the end of the day. The tiny brush lets me get right to the roots for a natural, fanned-out look.

Eva B. ★★★★★

I was skeptical about a clean mascara actually holding a curl, but this one lifts and separates without any clumping. The ultra-pigmented black gives my lashes a dramatic, inky look with just one coat.