Jones Road Beauty

What The Foundation

What The Foundation - Main image
$32.20 $46.00 In stock

Category: Complexion Collection

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.


*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

Customer Reviews (4.8 / 5 · 6 reviews)

Zoe ★★★★★

This foundation really surprised me — the texture is so lightweight that it feels like nothing on my skin, yet it evened out my redness perfectly with just two thin layers. I've been wearing it for ten hours now and my face still looks fresh instead of cakey.

Zoe ★★★★★

The finish is so natural that my coworker asked if I was even wearing makeup, and it covered my redness without feeling heavy. Blends out in seconds with just my fingers.

Timothy ★★★★★

I’ve been using this foundation for a week now, and the way it evens out my skin tone without feeling heavy is amazing. The coverage is light-medium, but I can build it up on my cheeks without it looking cakey. My face actually looks hydrated and fresh by the end of the day.

Thomas A. ★★★★★

Finally, a foundation that doesn't settle into my fine lines—the coverage is just perfect for evening out my skin tone without looking cakey. I only need a tiny pump for my whole face, and it leaves that lit-from-within glow all day.

Hannah X. ★★★★★

I was skeptical about a foundation that claims to be nourishing, but this one really delivers—my skin feels hydrated even after a full day of wear. The coverage is light enough to look natural but builds up nicely where I need it. Finally a foundation that doesn’t settle into fine lines.

Lucy ★★★★☆

I was a bit skeptical about a foundation with "nourishing" in the name, but it actually blends in without feeling greasy. The coverage is light enough for daily wear, though I wish it lasted a bit longer through a humid afternoon.