How to Apply The Mascara for Volume and Length

Quick answer

For natural volume and lifted length, apply The Mascara in thin, layered coats using its curved wand to catch every lash from root to tip.

Step-by-step application for volume and length

1. Start with clean, curled lashes: Ensure lashes are free of old mascara or oil. Use an eyelash curler to gently clamp at the base and hold for a few seconds. This creates a natural lift that the mascara will lock in. Skipping the curl can make lashes appear shorter, even with lengthening mascara.
2. Wiggle the wand at the lash root: Place the curved wand at the base of your upper lashes and wiggle it side to side as you sweep upward. This deposits pigment at the roots for volume and coats each lash evenly. A straight pull misses the base, leaving a gap that reduces the appearance of fullness.
3. Layer thin coats for buildable volume: Apply one thin coat from root to tip, then let it dry for 10–15 seconds. Repeat for a second or third coat to reach your desired intensity. The formula layers without clumping. Applying thick coats too quickly leads to clumps and slower drying time.
4. Use the tip for inner and outer lashes: Rotate the wand vertically and use just the tip to reach tiny inner corner lashes and the outermost lashes. This extends the lash line for a fanned-out, lengthened effect. Ignoring the inner corner leaves a gap that breaks the full-lash illusion.
5. Finish with lower lashes (optional): Hold the wand vertically and lightly tap the tip along your lower lash line. Use a light hand to avoid smudging. One thin coat is enough for definition without heaviness. Too much product on lower lashes can transfer to the under-eye area during the day.

Product facts

• The Mascara: An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. You get dramatic lashes without harsh chemicals, and the conditioning formula keeps lashes soft and healthy over time.