Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Eyes

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.5 / 5 · 25 reviews)

Ava ★★★★★

Two swipes of this and my lashes actually look like they have a life of their own, the separation is that good. It’s the first cruelty-free formula I’ve used that doesn’t flake by lunchtime, and the ink-black pigment makes my eyes pop without any clumping.

Isabella J. ★★★★★

I was honestly surprised how well it separates each lash without clumping, even when I layered on a few coats. The ultra-pigmented black really makes my eyes pop without any flaking during the day.

Henry ★★★★★

I love how a tiny swipe of this makes my lashes look naturally fuller without any clumps—it really lifts as it builds. The inky black pigment is exactly what I want for a subtle daytime look.