Category: Bethenny's Favorites
The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.
A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.
Finally, a mascara that doesn’t flake or smudge by midday—the ultra-pigmented black gives my lashes real volume without clumping, and it washes off easily. I’ve been using just one coat for a natural look, and it still lifts and separates perfectly.
I wasn’t expecting much from a “clean” mascara, but this one gives me real volume without clumping. The brush separates every lash perfectly, and the deep black color makes my eyes pop. It lasts through my workday without flaking.
Finally, a mascara that actually holds a curl all day without flaking or smudging. The brush separates each lash perfectly while still giving great volume, and it doesn't irritate my sensitive eyes.
My lashes look genuinely longer after just a few swipes, and it doesn't smudge at all even after a long day. The wand separates each lash perfectly without any clumping.
The wand does a great job coating every tiny lash without clumping, and it stays put all day without flaking. I’ve been using it for a week now and my lashes look noticeably longer and fuller, even with just one coat.
This is the first mascara that actually lifts my lashes without clumping, and the inky black pigment makes my eyes pop. I used just a tiny swipe for a natural look, and it lasted all day without flaking.
I wasn’t expecting much from a "clean" mascara, but the conditioning formula actually made my lashes feel soft instead of crunchy. It gives a nice natural lift with just one coat, though I wish it built up a bit more drama for evening wear.
It does a decent job separating lashes and giving some volume, but I found the formula gets a little clumpy if you try to build it up. Decent enough for a natural look, just not a dramatic one for me.