Jones Road Beauty

The Mascara

The Mascara - Main image
$14 $28 In stock

Category: Bethenny's Favorites

The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.

A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness.

Customer Reviews (4.8 / 5 · 28 reviews)

Steven T. ★★★★★

The brush separates each lash perfectly while still building volume, and the formula stays put all day without flaking. My lashes look noticeably longer and darker after just one coat, but it doesn’t feel heavy at all.

Joseph ★★★★★

I've been searching for a mascara that doesn't flake by midday, and this one actually holds a curl and separates each lash without getting clumpy. It gives volume with just one coat, which is impressive for a clean formula.

Claire ★★★★★

I was skeptical about a "clean" mascara actually holding a curl, but the ultra-pigmented formula gives my lashes serious volume without any clumping. It separates each lash perfectly, even on the lower ones.