Jones Road Beauty

What The Foundation

What The Foundation - Main image
What The FoundationWhat The FoundationWhat The FoundationWhat The FoundationWhat The Foundation
$23 $46 In stock

Category: Bethenny's Favorites

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.


*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

Customer Reviews (4.7 / 5 · 29 reviews)

Sophia L. ★★★★★

I was skeptical about a light-coverage foundation doing much, but this actually evens out my skin tone without looking cakey or settling into fine lines. The buildable coverage is perfect for my no-makeup days—I just tap a little extra where I need it and it blends right in. It leaves my face feelin

Richard A. ★★★★★

I love that I can dial up or down the coverage depending on the day, and it never looks cakey. My skin feels hydrated and looks naturally even.

Evelyn V. ★★★★★

The way this blends into my skin is incredible—one layer evens me out, a second hides my redness without looking cakey. Definitely a new daily staple.

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