Jones Road Beauty

What The Foundation

What The Foundation - Main image
What The FoundationWhat The FoundationWhat The FoundationWhat The FoundationWhat The Foundation
$23 $46 In stock

Category: Shawn's On-the-Go Essentials

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.


*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

Customer Reviews (4.8 / 5 · 25 reviews)

Steven ★★★★★

I usually hate foundation because it feels cakey by noon, but this one sinks in like a moisturizer and the buildable coverage lets me go from barely-there to evening-ready without it ever looking heavy. My skin actually looks fresh, not painted.

Henry T. ★★★★★

This stuff blends so effortlessly that I don’t even need a brush—just my fingers does the trick. The coverage is light but evens out my skin tone perfectly, and it doesn't look cakey at all.

Steven ★★★★★

I’ve been using this foundation for a week now and it really does blend into my skin without looking cakey. The lightweight formula evens out my complexion perfectly for a natural, fresh glow that lasts through my workday.

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